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Alliance Pornic Increases Revenue 13% with UpMail [case study]

Feb 12, 2015 | 3 min read

Background

The Alliance Pornic Hotel, part of Alliance Hospitality Group, is a luxury resort in Bretagne, France offering a range of spa treatments including Thalasso therapy. Alliance Pornic, wanted to improve email communications with a focus on branding, productivity, and increasing revenue.

It was key for Alliance Pornic that their emails were sent out with a brand look and feel that was representative of their luxury offering.

The Solution

The Alliance Pornic Hotel, started using UpMail’s email plugin as a way of addressing their email communication.

The hotel was setup with templates based on their requirements and brand guidelines. UpMail provided each user the ability to quickly personalise individual email with recommended content (text, images, videos, brochures, etc.) for each type of communications. The platform saved users precious time when composing emails and searching for appropriate content.

The UpMail reminder function made sure every enquiry was followed-up, this was key in boosting productivity, conversion rates and revenue.

Alliance Pornic was keen that any solution that they adopted had little to no impact on their current workflows. UpMail’s seamless integration with Outlook meant that no in-depth training was required and every team member was able to send emails through UpMail straight away.

As a platform designed to make data-driven decisions, UpMail’s reporting and insights allowed Alliance Pornic to identify what they needed to do to improve their communications, from content down to the best subject lines.

As a result, Alliance Pornic saw 13% increase in revenue from direct customers in 2 months.

Based in London, UK, UpMail is an email tool for hotel sales people to increase one-to-one email communications productivity and sales conversion rates. UpMail customers includes Jurys Inn, Iberostar, citizenM, and many more.

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