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Discover how hotel groups around Europe use UpMail to boost their sales

How Storytelling can Boost Sales

The best salespeople do not just sell a product or service, they present it as a vision of a future their customers cannot live without. They offer a simple solution to a challenging problem.

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Customer Story: Jurys Inn

Here is our new customer success story about how hospitality sales teams around the world are using UpMail to increase their efficiency and accelerate sales.

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When it comes to connecting, know your prospects

Does cold contacting sales prospects give you the chills? Fear of rejection or not getting a reply back is usually the culprit. It doesn’t have to be that way. Here, we provide you with some useful, quick and easy pointers that will increase your chances of getting a prospect to engage with you. Put these tips into action and start heating up your sales today.

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From spam box to inbox with 10 easy tips

Did you know that one out of every four business emails sent in the US got marked as email spam or went missing last year? That means 25% of your sales emails potentially never see the light of day.

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The three keys to unlocking sales acceleration in the hospitality sector

Sales acceleration technologies are all about increasing the velocity of sales. It’s about embracing tools and technologies into the sales team that enable a company to learn what works best, to repeat those actions, to track their impact and continually improve and optimise. But what do these sales acceleration processes look like?

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Why smart hotels know that brand consistency sells

Successful hotels and hotel chains are marked out but an ability to provide consistency in service to guests at all points where there is interaction. This is only achieved through strong brand values, a commitment to training but also in providing the right tools to staff to be able to do their job. In my experience, one area where this consistency is not always apparent is in the email communications that hotel send to clients and prospects.

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How to make more sales by weaving the power of your hotel’s brand into every email

The hospitality industry is one of the largest spenders on brand all the way through from advertising to the signage through to the design of the room. And little wonder as a key study from Cornell University showed that a strong brand can impact the value of a hotel and its chain by up to three times. So the incentive to protect that brand is significant but do we see this happening at every customer interaction? Well…..

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9 steps to increase the performance and productivity of your hotel sales team

Sales people and marketers are usually quite different types of people and it’s important to bring them together and make the best of what each of them has to offer. Marketers should ensure that any collateral being used by the sales team is on brand and correct – from the website, videos and brochures, down to welcome packs and emails. They should create interesting content so sales can keep reaching out and touching their prospects creatively.

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