About UpMail
UpMail began with a vision to empower hotel sales teams with the right tools for the modern sales landscape.
Our founder, Antoine Asselin, brings a wealth of experience in marketing and business intelligence, with a Master’s degree in the field. Before venturing into hospitality, Antoine honed his skills in the consultancy industry, working with clients across insurance, pharma, and banking.
After moving to the UK, Antoine joined the Edwardian Group, where he spent many years leading the design and implementation of CRM and retention strategies for both B2C and B2B sectors. It was during this time that Antoine noticed a significant gap in the technology available to hotel B2B sales teams—especially those focused on Meetings and Events or Corporate sales. The existing tools just weren’t tailored to the unique needs of this industry.
Antoine understood that hotel sales teams are not just selling rooms—they’re selling experiences. This requires leveraging a wide array of digital content, such as images, videos, and PDFs, to tell a compelling story and help clients visualize their experience. However, the tools available at the time were overly complex and didn’t address the specific challenges of hotel sales.
In 2014, UpMail was founded to address these needs. We set out to develop a platform that simplifies and enhances hotel sales communications. Early on, we understood the importance of maintaining standardized communications across large hotel groups and sales teams. This focus has been central to our platform’s development.
At UpMail, we’re proud to be at the forefront of this transformation, helping hotel sales teams navigate and thrive in the evolving landscape of sales communications.
“I founded UpMail to bridge the gap I saw in hotel sales technology. My goal was to create a platform that truly understands the unique challenges of hotel sales teams & helps them communicate their value more effectively. Today, we’re proud to be a trusted partner to hotels worldwide, driving innovation & success in their sales efforts.”
Seamless Integrations
