Discover how hotel groups around Europe use UpMail to boost their sales
MICE & Group Sales of tomorrow & Technology
What has fundamentally changed in Group Sales? What are the implications for Marketing and Sales strategies for hotels and how to leverage technology best? – That’s discussed in this COLLECTIVE #MICEBEAT session, which was streamed live on Linkedin and Youtube on 7th December 2021.
Is your customer buying experience hurting your business?
The customer buying process has changed dramatically since the beginning of the internet. This is how you adapt to the latest trends and expectations.
5 Customer Journey Improvements You Can’t Afford to Ignore in 2021
More than ever customers are making their buying decisions online. Make sure you are providing the best customer journey.
MICE proposals that convert faster!
Are your MICE proposals converting or are they going straight to the trash? There’s an art to creating conversion-ready proposals, but what is it?
HSMAI’s Sales Leader Forum
Read the highlights and key takeaways from the HSMAI Europe Sales Leader Forum held at the Savory Hotel Jan 28th 2020 – Learn how Revenue Management can find its ‘second wind’ by integrating Sales and Marketing
Boosting revenue through existing customers
The relationship you have with your customers is built on mutual trust. But how are you continuing to nurture your customers after they’ve stayed at your hotel once?
Prospecting the SMART way
You don’t have to be lucky to be good at prospecting. But you do have to start leveraging sales acceleration technology if you want to boost conversions.
Is your hotel sales team running fast enough?
As sales acceleration technologies become increasingly mainstream, simpler to use and more effective, sales teams are embracing the power of tech like never before.
UpMail partners with Great Hotels of The World
UpMail partners with Great Hotels of The World to increase hotel member revenue streams,
by dramatically improving the conversion of Group &MICE Sales Proposals
Welcoming our Commercial Director
We are delighted to welcome Simon Dowell as our new Commercial Director. Simon joins us from Marriott International.
UpMail Partners With Frasers
UpMail has partnered with Frasers Hospitality, a global hospitality operator to help them improve the quality and efficiency of their one to one sales communications.
Customer Story: Jurys Inn
Here is our new customer success story about how hospitality sales teams around the world are using UpMail to increase their efficiency and accelerate sales.
Find out how UpMail is preparing for GDPR compliance
How To Make Email Work
Email has been around for decades. The question is, can email still compete as a relevant outbound sales channel?
Happy Holidays from UpMail
All of us here at UpMail join in saying “Thank you” and wishing you a Happy Holiday and prosperous New Year!
How Storytelling can Boost Sales
The best salespeople do not just sell a product or service, they present it as a vision of a future their customers cannot live without. They offer a simple solution to a challenging problem.
What you need to know about Sales Acceleration in the Hotel industry
European sales teams are now spending on average £4,228 per sales rep on sales acceleration technology. Why is this?
UpMail Nominated for HITEC Amsterdam Entrepreneur 20X Award
We’ve been nominated for the prestigious Entrepreneur 20X Award, joining the ranks of other trailblazing startups!
Two sales email metrics to watch to ensure the success of your hotels’ sales team
Summer is in full swing. As things heat up we thought it would be the perfect time to talk in this blog post, about ways to put some sizzle in your sales using the power of metrics.
When it comes to connecting, know your prospects
Does cold contacting sales prospects give you the chills? Fear of rejection or not getting a reply back is usually the culprit. It doesn’t have to be that way. Here, we provide you with some useful, quick and easy pointers that will increase your chances of getting a prospect to engage with you. Put these tips into action and start heating up your sales today.
Let’s get personal – Customized emails that get noticed, and opened
If you’re sending emails to sales prospects that aren’t personalized, you might as well write ‘send straight to trash’ in the subject line.
From spam box to inbox with 10 easy tips
Did you know that one out of every four business emails sent in the US got marked as email spam or went missing last year? That means 25% of your sales emails potentially never see the light of day.
Six tips to follow-up like a pro after a trade show
Trade shows are an amazing opportunity to make contacts, generate leads and spark conversations, but the real business is often done in the weeks following the event.
Customer Story: Guoman Royal Horseguards Hotel, London UK
Each month, we’ll share a story with you about how hospitality sales teams around the world are using UpMail to increase their efficiency and accelerate sales.
Engagement Dashboard: Prioritize your prospects to increase your productivity
Making the right decision requires the right data. UpMail knows that with the right data in hand, hospitality sales teams can increase their performance to a whole new level.
It’s all about Content – Don’t be afraid to use it.
Content converts lookers to buyers. Here’s why you should stop being afraid of it and start using it now.
Five differences between sales and marketing that are reduced by sales acceleration technologies
I love doing lists. All kinds of lists: I write lists for grocery shopping and event invites. I list things I need to get done as well as all the celebrities I would like to date, etc. etc.
The three keys to unlocking sales acceleration in the hospitality sector
Sales acceleration technologies are all about increasing the velocity of sales. It’s about embracing tools and technologies into the sales team that enable a company to learn what works best, to repeat those actions, to track their impact and continually improve and optimise. But what do these sales acceleration processes look like?
Why smart hotels know that brand consistency sells
Successful hotels and hotel chains are marked out but an ability to provide consistency in service to guests at all points where there is interaction. This is only achieved through strong brand values, a commitment to training but also in providing the right tools to staff to be able to do their job.
How to make more sales by weaving the power of your hotel’s brand into every email
The hospitality industry is one of the largest spenders on brand all the way through from advertising to the signage through to the design of the room. And little wonder as a key study from Cornell University showed that a strong brand can impact the value of a hotel and its chain by up to three times. So the incentive to protect that brand is significant but do we see this happening at every customer interaction? Well…..
Alliance Pornic Increases Revenue 13% with UpMail [case study]
The Alliance Pornic Hotel, part of Alliance Hospitality Group, is a luxury resort in Bretagne, France offering a range of spa treatments including Thalasso therapy. Alliance Pornic, wanted to improve email communications with a focus on branding, productivity, and increasing revenue.
How the UK hospitality industry is using sales acceleration technology to exceed sales revenue targets
If you are yet to hear about sales acceleration technology then take note, at least some of your competitors are almost certainly using it already. Whether your company and your sales department is small or large, you will need to implement some sort of sales acceleration technology in order to stay competitive.
9 steps to increase the performance and productivity of your hotel sales team
Sales people and marketers are usually quite different types of people and it’s important to bring them together and make the best of what each of them has to offer. Marketers should ensure that any collateral being used by the sales team is on brand and correct – from the website, videos and brochures, down to welcome packs and emails. They should create interesting content so sales can keep reaching out and touching their prospects creatively.
The importance of visual content
The importance of visual content
How your marketing team should be supporting your sales communications
Sometimes marketing and sales teams can fall into a vicious and unproductive cycle. Marketing will get frustrated with sales for sending off-brand communications. Sales teams want marketing to provide them with a wide variety of tools to be able to select from depending on their prospect or clients needs.
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