Read the highlights and key takeaways from the HSMAI Europe Sales Leader Forum held at the Savory Hotel Jan 28th 2020 – Learn how Revenue Management can find its ‘second wind’ by integrating Sales and Marketing

The relationship you have with your customers is built on mutual trust. But how are you continuing to nurture your customers after they’ve stayed at your hotel once?

Are your MICE proposals converting or are they going straight to the trash? There’s an art to creating conversion-ready proposals, but what is it?

You don’t have to be lucky to be good at prospecting. But you do have to start leveraging sales acceleration technology if you want to boost conversions.

As sales acceleration technologies become increasingly mainstream, simpler to use and more effective, sales teams are embracing the power of tech like never before.

Here is our new customer success story about how hospitality sales teams around the world are using UpMail to increase their efficiency and accelerate sales.

We’ve been nominated for the prestigious Entrepreneur 20X Award, joining the ranks of other trailblazing startups!

Summer is in full swing. As things heat up we thought it would be the perfect time to talk in this blog post, about ways to put some sizzle in your sales using the power of metrics.

Does cold contacting sales prospects give you the chills? Fear of rejection or not getting a reply back is usually the culprit. It doesn’t have to be that way. Here, we provide you with some useful, quick and easy pointers that will increase your chances of getting a prospect to engage with you. Put these tips into action and start heating up your sales today.

If you’re sending emails to sales prospects that aren’t personalized, you might as well write ‘send straight to trash’ in the subject line.

Did you know that one out of every four business emails sent in the US got marked as email spam or went missing last year? That means 25% of your sales emails potentially never see the light of day.

Trade shows are an amazing opportunity to make contacts, generate leads and spark conversations, but the real business is often done in the weeks following the event.

Each month, we’ll share a story with you about how hospitality sales teams around the world are using UpMail to increase their efficiency and accelerate sales.

Making the right decision requires the right data. UpMail knows that with the right data in hand, hospitality sales teams can increase their performance to a whole new level.

Content converts lookers to buyers. Here’s why you should stop being afraid of it and start using it now.

I love doing lists. All kinds of lists: I write lists for grocery shopping and event invites. I list things I need to get done as well as all the celebrities I would like to date, etc. etc.

Sales acceleration technologies are all about increasing the velocity of sales. It’s about embracing tools and technologies into the sales team that enable a company to learn what works best, to repeat those actions, to track their impact and continually improve and optimise. But what do these sales acceleration processes look like?

The hospitality industry is one of the largest spenders on brand all the way through from advertising to the signage through to the design of the room. And little wonder as a key study from Cornell University showed that a strong brand can impact the value of a hotel and its chain by up to three times. So the incentive to protect that brand is significant but do we see this happening at every customer interaction? Well…..

If you are yet to hear about sales acceleration technology then take note, at least some of your competitors are almost certainly using it already. Whether your company and your sales department is small or large, you will need to implement some sort of sales acceleration technology in order to stay competitive.

Sales people and marketers are usually quite different types of people and it’s important to bring them together and make the best of what each of them has to offer. Marketers should ensure that any collateral being used by the sales team is on brand and correct – from the website, videos and brochures, down to welcome packs and emails. They should create interesting content so sales can keep reaching out and touching their prospects creatively.

The importance of visual content

Sometimes marketing and sales teams can fall into a vicious and unproductive cycle. Marketing will get frustrated with sales for sending off-brand communications. Sales teams want marketing to provide them with a wide variety of tools to be able to select from depending on their prospect or clients needs.