Knowland Partners With UpMail to Improve Group Sales Productivity With Personalization of Account-Based Sales Outreach

Oct. 8th, 2022 

Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and UpMail, a sales acceleration tool for the hospitality industry, announced today a solution partnership to enable group sales teams to grow revenue faster and improve the sales execution process.

Sales teams today are faced with ongoing challenges, not the least of which is doing more with less staff. The collaboration of these two platforms will enable sellers to work smarter and faster while making important market share gains. By better understanding what meeting and event opportunities to target, hoteliers can optimize the sales process, shorten the sales cycle, and close more deals.

•  Grow and expedite the sales pipeline— Account-based selling with best-fit targets from Knowland and lead development tools from UpMail allow hoteliers to manage and grow their sales funnel in just minutes each day. Knowland helps to identify which accounts to target, and UpMail enables users to automate communications with dynamic templates for discovery, proposals, contracts, and upsells.

•  Better communicate and connect — Helps teams easily select top target accounts with relevant content for prospecting from a digital content library, automate communication cadences, and then assess customer engagement and top funnel opportunities.

•  Measure the outcome — Knowland and UpMail platforms provide easy access to usage reports ensuring the entire team is onboard and taking advantage of the technology. Managers use dashboard data to make informed sales decisions when assessing future sales efforts to drive growth.

Jeff Bzdawka, CEO, Knowland, said: “Our collaboration provides the ability for our customers to streamline sales efforts at a time when hoteliers need to produce results more quickly and more efficiently. Combining our solution with UpMail will enable sales teams to quickly take action on Knowland account insights with email communication, content, and tracking while streamlining their outreach and reporting efforts.”

Antoine Asselin, founder and CEO of London-based UpMail, said: “Our ongoing mission has always been to change the way hotels use email, making it a more efficient and productive channel for salespeople. We look forward to partnering with Knowland to help its customers enhance the quality and effectiveness of their communication efforts, giving them a real advantage over their competitors.”


About Knowland

Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, 

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