Great Hotels of the World, (GHOTW) the global sales and marketing representation company for upscale independent hotels, is strengthening its strategic partnerships and has partnered with UpMail, a leading provider of smart cutting-edge technology focused on the direct B2B and MICE sales market.

UpMail is designed to increase conversion rates and improve sales performance by offering personalised, customisable email templates and optimised content – all with an effortless simple plugin that connects to Outlook, Gmail or Salesforce.

Pedro Colaco, CEO of Great Hotels of the World shared;

“We are delighted to announce this partnership – Great Hotels of the World is focused on optimizing MICE and B2B revenue streams for our member hotels. In the MICE segment, our hotel teams face considerable challenges in creating relevant proposals for growing numbers of inquiries and in converting their group leads. UpMail will be key in helping them improve in both areas.”

Great Hotels of the World member hotels now benefit from preferential access to the UpMail tool, as well as to the underlying audit and performance analysis, with comprehensive support for their teams.

Antoine Asselin, UpMail’s Founder and CEO is equally delighted with the partnership, commenting;

“With their strong track record in the MICE market, Great Hotels of the World is an ideal partner for UpMail. Our cutting-edge solutions are easy to install and use, enabling hotels to better target and personalize their Group and Event proposals to increase their conversion rates”.

About UpMail

Trusted by over 500 Hotels across Europe, including brands like Wyndham Hotels & Resorts, Radisson Group, NH Hotels, Iberostar, Macdonald Hotels & Resorts, Virgin Limited Edition and Jurys Inn. UpMail is the only sales acceleration tool that helps hotel sales teams to target and track prospects quickly and easily from prospecting through to proposals and client nurturing using data-driven, on-brand content that empowers salespeople to tell a more compelling story, with more impactful content.