Wrap up your Christmas prospects

faster this year

This webinar provides your sales teams with a simple and easy step-by-step guide to prospecting for your Christmas Events.

It’s an easy way to get your sales teams up to speed with the essentials needed in 2019 to generate more bookings and grow your M&E revenues.

The way hotel sales teams interact with prospects has changed and we’ll make sure your teams don’t miss on out the new trends and revenue opportunities!

Hosted by:

Antoine

Antoine Asselin

A decade of experience working with Hotels B2B Sales teams.

Antoine is the founder and CEO of UpMail.

 

Simon Dowell

Has 15 years experience leading hotel sales teams for Marriott International.

He is now Commercial Director at UpMail.

 

How to Collect Your Data

Data collection serves as the foundation of your sales activities for your Christmas campaign. In this short video we will cover:

  1. How to access the quality and quantity of your internal data
  2. Tips for identifying the right leads to strengthen your external lists

 

Communicating To Your Prospecting Customer

B2B buyer behaviour is changing. It requires salespeople now to be experts in sharing relevant content that adds value to their prospects. What technology can help you optimise your sales efforts?

  1. What’s the best approach to reaching your prospects?
  2. How Sales Acceleration Technology can help the velocity of your B2B sales
  3. Types of content you should be sharing based on what you know about your prospecting customer
  4. A simple methodology to follow to deliver value at every touchpoint and start a conversation

 

How to Measure Your Success

It’s vital that you track and measure your sales communication.  Here we share our recommendations on the best approach:

 

  • Using customer engagement data to validate the quality of communications
  • Defining your customer status so you know what your next move should be
  • How to use this data to motivate your team
  • Using a dashboard to compile the figures and share with your team and leadership team

“B2B customers progress more than 70% of the way through the decision-making process before engaging with a sales representative”

Forbes, 2017

“In 2007, it took 3.68 cold call attempts to reach a prospect. Today it takes eight attempts”

Spotio, 2019

The Secret to Hotel B2B Sales

 

Want to learn how the digitalisation of hotel B2B sales teams will impact your direct revenue?

Find out in our latest white paper.

Request a copy

For more information about UpMail, take a look at our blog

HSMAI’s Sales Leader Forum

HSMAI’s Sales Leader Forum

Read the highlights and key takeaways from the HSMAI Europe Sales Leader Forum held at the Savory Hotel Jan 28th 2020 – Learn how Revenue Management can find its ‘second wind’ by integrating Sales and Marketing